Sean Dekkers

Product Design & Direction





Always the beautiful answer who asks a more beautiful question.


- e.e. cummings

I love problems.

I love them because wherever there is a problem, there is an opportunity: a chance to rethink the way we do things and an opportunity to change the way the world works.

I begin with one of the most powerful but overlooked tools that we all have: listening. I use thorough and thoughtful qualitative research to understand the needs of the people we are trying to help, and combine it with rigorous synthesis & analysis to discover high value opportunities and build products that satisfy quantifiable human needs.

I then use design thinking and rapid prototyping to test ideas and challenge solutions until we have crafted the most efficient and effective way to solve the problem.

I work cross functionally, across a variety of verticals, in almost any medium and stage from conception to production. I have dedicated much of my career to this this process in pursuit of making impactful products that help real people. I would love nothing more than to help you make the world a slightly better place for someone.

Mark

Mark




Five steps
to 
better
understand
& solve a
problem





STEP 01

Research

Innovation begins with people. We depend on them for inspiration, perspective and to understand things that we can’t see or experience on our own. Each project begins with equal parts curiosity, analysis & rigor. Once we understand what the most important needs and problems are, we can we begin to craft a solution that can help them.



STEP 02

Synthesis

Visualizing and mapping research makes it easier to see patterns, ask questions & challenge assumptions. Which part of this process is most valuable? Is the value of the solution greater than the cost to make it? What part can we solve with the constraints of time and budget? These questions are essential to converge on a realistic and testable solution.



STEP 03

Prototype

The longer we work on something, the more difficult it is to accept critical feedback. To avoid costly detours, it is important test ideas frequently with a level of fidelity that is appropriate for the stage of the project. There is knowledge to gain from testing assumptions as frequently and quickly as possible. It's better to be approximately right than precisely wrong.



STEP 04

Test

Innovation begins with people. We depend on them for inspiration, perspective and to understand things that we can’t see or experience on our own. Each project begins with equal parts curiosity, analysis & rigor. Once we understand what the most important needs and problems are, we can we begin to craft a solution that can help them.



STEP 05

Build

This process will never end simply because the world is constantly changing. Even the most successful products must work tirelessly to keep up with the rapid pace of change. Things in our lives come and go, but the ones that seem to hold on the longest are the ones that understand us and stay deeply connected.








Awards &
Acknowledgements





GDC 2018 Featured Project
Cooper Hewitt, Smithsonian Design Museum
Cannes Lion Shortlist
Axis Awards Gold & Bronze,
AWARD Bronze
Best Awards Gold, Silver, & Bronze,
Adobe Design Achievement Awards Winner
FWA x 3
It’s Nice That
Motionographer





Who I’ve
worked with






McKinsey & Company
IDEO
Fjord
Buck
Assembly
Superfad
Digital Kitchen
Oktobor Animation





Who I’ve
worked for






Google
Facebook
Blue Origin
Hyundai
Ford
Sephora
Verizon
Ferrari
Fairmont Hotel
Dyno Nobel
Cisco
Dollar Shave Club
PWC
HBO
Coca-Cola
Many more...



Mark

Design & Direction for Products & Experience
sdekkers@gmail.com